EDITORIAL FORMAT

CANCER IN LATIN AMERICA

WE NEED TO TALK ABOUT THIS

We will be filming in different LATAM countries (to be defined with the client) with a main objective: to show the cancer situation in Latin America.
How will we do that?

With an investigative language and storytelling narrative, with many details and impact images, we will film patients with cancer in a precarious situation of treatment, we will show the conditions of the public hospitals that provide cancer treatment, working doctors, public pharmacies and their services, cancer research environments and NGOs with patients under treatment.

All these images will be guided by the interviewees who will pass important information about how the cancer is treated and the main difficulties that the Latin American population finds in fighting the disease.

To ensure that all the information and numbers we need to pass will be present in our video report, we will have infographics and leterrings, providing in a remarkable and didactic way what can not be left out.

These videos will be edited with soundtracks that will contribute to the involvement and engagement of whoever is watching this series of videos.

VISUAL ASPECTS

To achieve the same visual and narrative language in our productions, it is important that our local teams follow, to the maximum, all the basic instructions mentioned.

We need to try to always look for a good photograph for our takes, without much interference in the frames, balanced light and precise focus. To find the maximum quality and uniformity in our productions, below we have a video with good tips from Philip Bloom on visual storytelling techniques:

BASIC EQUIPMENT REQUIRED

Camera
- Digital Cine Cameras or DSLR's


Lenses (preferably)
- Macro

- 24mm
- 50mm
- 200mm


- Tripod

- Portable Rail

- Audio Recorder + Lapel Microphone

- Basic Lighting Set For Testimonials

TECHNICAL SPECIFICATIONS

 

- All footage must be produced in FullHD (1920 x 1080p).

- The camera should be set to basic mode of recording (Neutral).

- Filming should be done in 30/fps.
- B-rolls in 60/fps or 120/fps are very welcome. Slow-motion images bring much more emotion.

- The temperature of the cameras should be set to: Inside filming 3.200k / Outside filming 5.600k.

- Images must always be produced with the camera on the tripod. We can not have blurry images.

- Avoid using ISO as much as possible. We can not have grainy images. 
- Stabilization systems for cameras are welcome (MOVIs). 
-
Pan, Tilt or Rail movements should be smooth and callus free.

- The audio recording must be clean, without ambience and with great contrast between the interviewee and the ambient sound.

B-Roll Images

It is very important that we have a vast of B-Roll images. These images will portray all the information passed by our interviewees. We will make a selection together with the client of the places where we will be filming this composition images.

- We should always seek clean frames, with focus on what we want to show. 

All images must be produced with the camera on the tripod. Unless we have an image stabilizer (MOVI).

- Tripod and rail movements should be smooth.

- We must always have a balanced light in our images.

- The ambient sound of the images must be captured through the camera with a RODE mic.

- Images with shake, unfocused and unbalanced light will not be used.

- Below we have a good explanation from Peter McKinnon about the importance of B-roll to tell a story:

Testimonials

- The testimonials must follow the framework references (Medium Close-up):

- Preferably the interviews should be recorded with a 100mm, with a blurred background - f / 2.8.

- We should pay special attention to the focus (focus should always be on the eyes of the interviewee).

- The interviewee should never look at the camera and we should be careful to never break the shaft.
If you are not familiar with the 180°, here is a good video with instructions:

- It is important that our interviewee is well illuminated. Be sure that the light that illuminates our interviewee is stronger than the light of the environment. If we have two light sources, try to cross them diagonally.

- The voice asking the questions will not be edited, so the answers of our interviewees should be self-explanatory, that is, the question should always start their response. 

Example:
Question: What is your name?
Wrong answer: Mike
Right answer: My name is Mike

- We will capture the audio with Lapel microphone. The audio should be clean, without external noise that could disrupt the speech of our interviewee

CONTENT MANAGEMENT

DOWNLOAD SCRIPT 

DOWNLOAD FILMING PLAN

Our local teams should upload the audio and video files in their respective folders:

MEXICO

COLOMBIA

ARGENTINA

URUGUAY

EQUADOR