CANCER IN LATIN AMERICA
WE NEED TO TALK ABOUT THIS
We suggest a catchy name for our serie of videos, to call the attention of everyone. In many places in LATAM there is a big taboo on the subject, which does not allow a breakthrough in the discussions about it. For this reason, we suggest the name "Cancer in Latin America - We need to talk about this". A title that conveys the importance of debating and advancing on the topic.
We will develop a serie of 5 to 6 investigative reportage videos, with 3 minutes each, based on the latent and urgent need to address and share the precarious situation in which Latin American countries currently live in relation to cancer. Our videos will have a storytelling narrative language, conveying credibility and arousing interest on the theme.
We will divide the serie: "Cancer in Latin America - We need to talk about this" in four different dimensions of comprehensiveness:
1) Awareness of the problems regarding the prevention and treatment of cancer in Latin America
2) Late diagnosis
3) Precarious health infrastructure
4) Scarce funding
From the perspective of underdeveloped countries, we see as a disease present in the whole world, it gains a gigantic proportion due to the inequality in the access to the prevention and treatment of cancer, mainly due to the fragmentation of the health systems, the restricted access to the basic resources and the investment in public health financing.
People suffer and die daily for lack of initiative that provides wide access to the knowledge of cancer prevention, diagnosis, financing, treatments and more advanced medicines to the population.
Investigative Reportage Videos - By topics
Video 1: Presentation of health problems in LATAM
Video 2: Low levels of disease awareness
Video 3: Late diagnosis
Video 4: Precarious health infrastructure and resources
Video 5: Insufficient and inefficient financing
Video 6: Closing Video / Shared Responsibility
It is not cancer that kills. It is mainly the lack of access, in a timely manner, to the resources of prevention and treatment of the disease.
We will have 6 to 10 experts in Latin America who will speak properly about the themes.
Together with the company we will develop key questions for each interviewee to talk about all the issues we need. We know that Roche will indicate the experts, but here are some suggestions:
- Public hospital director
- Public hospital doctor
- Researcher specialized in cancer in LATAM
- People who discovered cancer late
- People with cancer without access to treatment
- Director of Cancer NGO's
- Doctor who serves public and private hospitals
- Secretary of Health
- Medical specialist in breast cancer
- Secretary of health
- Rural cancer patient
- Medical Oncologist
- Director of medical university
- Minister of Health
Composition Images / Stock Shots
All the videos will have composition images that will be produced in different places with different people, for example: