Production of a video reportage, 3 to 5 minutes long, talking about the E-Cigarettes in London.


Our video will consist of:

- Voice over

- Testimonials from 5 experts

- Participation of 2 E-C users

- B-Roll Images

- Time lapses

- Soundtrack

- Letterings

- Portuguese Subtitles


To achieve the narrative and visual language we seek, it is important that our local team follow up, at the most, all the basic instructions mentioned

We must always try to look for a good shot, without much interference in our frames, balanced light and precise focus. To find the highest quality and uniformity in our productions, below we have a video with good tips of Philip Bloom on techniques of visual narration:


- Digital Cine Cameras or DSLR's

(capable of recording at 60 fps or more in Full HD 1920 x 1080)

Lenses (preferably)
- 24mm
- 50mm

- 100mm (Macro)
- 200mm

- Tripod

- Portable Rail

- Audio Recorder + Lapel Microphone

- Basic Lighting Set For Testimonials


- All footage must be produced in FullHD (1920 x 1080p).

- The camera should be set to basic mode of recording (Neutral).

- Filming should be done in 30/fps.
- B-rolls in 60/fps or 120/fps. Slow-motion images bring much more emotion.

- The temperature of the cameras should be set to: Inside filming 3.200kOutside filming 5.600k.

- Images must always be produced with the camera on the tripod or rail. We can not have blurry images.

- Avoid using ISO as much as possible. We can not have grainy images
- Stabilization systems for cameras are very welcome (MOVIs). 
- Pan, Tilt or Rail movements should be smooth and callus free.

- The audio recording must be clean, without ambience and with great contrast between the interviewee and the ambient sound.


It is very important that we have a rich B-Roll material. These images will portray and represent all the information conveyed by our interviewees and our narrator.

- We should always seek clean frames, with focus on what we want to show. 

- All images must be produced with the camera on the tripod. Unless we have an image stabilizer (MOVI).

- Tripod and rail movements should be smooth.

- We must always have a balanced light in our images.

- The ambient sound of the images must be captured through the camera with a RODE mic.

- Images with shake, unfocused and unbalanced light will not be used.

- Below we have a good explanation from Peter McKinnon about the importance of B-roll to tell a story:


It is very important that we have a rich B-Roll material. These images will portray and represent all the information conveyed by our interviewees and our narrator.


The testimonials must follow the framework references (Medium Close-up):

- Preferably the interviews should be recorded with a 100mm, with a blurred background - f / 2.8.

- We should pay special attention to the focus (focus should always be on the eyes of the interviewee).

- The interviewee should never look at the camera and we should be careful to never break the shaft.
If you are not familiar with the 180° rule, here is a good video with instructions that will help:

- It is important that our interviewee is well illuminated. Be sure that the light that illuminates our interviewee is stronger than the light of the environment. If we have two light sources, try to cross them diagonally.

- The voice asking the questions will not be edited, so the answers of our interviewees should always be self-explanatory, that is, the question should always start their response, for example:


Question: How many people use E-Cigarettes in UK?
Wrong answer: Almost 3 million people.
Right answer: In UK there are almost 3 million people using E-Cigarettes.

- We will capture the audio with Lapel microphone. The audio should be clean, without external noise that could disrupt the speech of our interviewee






London team should upload the audio and video files in this folder: